The Top Color Palettes to Help Sell Your Home in 2022

Key Takeaways:

  • Even in a seller’s market, it pays more to be mindful of how you present your home—and color is a key component!
  • This year is all about earthy greens, fun pastel blues and yellows, and smart neutrals to really create a sense of comfort.
  • Have fun with DIY projects and go hunting for unique antiques to transform traditional rooms into flexible spaces!

Home Buyers Are Searching for Comfort and Versatility

Even though 2022 is predicted to remain a seller’s market, a little effort upfront will go a long way towards closing. You don’t need to do a major renovation to bring modern trends and styles into your home, regardless of its age. Clean, neat, and orderly homes certainly help, but the right color palette can really add some extra oomph. 

Here are three of the leading staging trends and top color palettes that can help add value to your home and bring in bids. 

Invite the outside in through shades of green

Color palette showing greens and oranges with home decor featuring plants.

After a tumultuous few years, 2022’s trends are focused on self-care and comfort, which are reflected in soothing color schemes. The right colors can bring a sense of belonging into your home. With an overall emphasis on wellness, it’s no surprise that homeowners are falling for hues that are reminiscent of the outdoors.

Earthy, organic palettes provide balance and a breath of fresh air. Green is easy on the eyes, inspiring, and provides a sense of security and belonging. Colorful kitchen cabinets are a relatively quick paint project and very on-trend for 2022. Herbaceous colors such as sage, mint, and thyme tie in perfectly to the gastronomic heart of a home. 

Potted plants bring a sense of vitality into a space, and certain varieties help clean the air so prospective buyers will truly breathe easy. To break up the green, try a soft peach or light apricot. They’re calm, straightforward colors that evoke shelter and stability. Bonus: green plants pop when paired with these more subtle shades of orange.

Bright blue and yellow pastels are perfect for flexible spaces

Color palette showing blues and yellows with people working from home.

3 bedrooms, 3 baths and…where’s the office? The classroom? The gym? COVID-19 has changed how we live, work, and play—and what we look for in a home. Gone are the stringent definitions of a room’s purpose according to the blueprint. Extra bedrooms are now learning centers, the dining room is for quality time with friends, and the basement is the best hot yoga studio in town. 

With homes becoming more functional spaces, the colors need to be comfortable and calm. Warm, soft yellows add a sense of sunshine to any room. To avoid veering into neon highlighter territory, go for pastel shades of chamomile or buttermilk to bring optimism and cheer without any glare. 

The home isn’t quite as intimate as it once was now that we invite everyone from coworkers to teachers into our homes via video call—so now, you can create a space that shows buyers you understand their need to impress. While dark blues are the trademark of the corporate world, lighter hues like mist and sky reign over the residential realm.  

Reclaimed materials stand out against strong neutrals

Color palette showing traditional neutrals with reclaimed furniture.

With the world so different from what we’ve previously known, there’s a newfound value in nostalgia. Luckily, second-hand furniture not only evokes warm feelings of remembrance but also ties into the movement to go green. 

With supply chain complications still affecting the marketplace, there’s a resurgence of interest in using reclaimed materials as an anchor piece. Many second-hand stores offer refurbished pieces, painting over lackluster patinas with bold color palettes, geometric patterns, or ombre. You can always go the DIY route, too—but with more than enough to do to get your home ready, buying rehabbed pieces is a huge time-saver. 

Go with neutrals for the rest of the room to show off a bold find. Beige may sound boring, but it brings connotations of dependability. In these ever-changing times, there’s nothing wrong with wanting to go back to basics once in a while. Plus, with varieties such as ecru, stone, and taupe, there’s nothing basic about this perennial staple. 

Use Our Staging Tips for a Top-Dollar Home Sale

It takes thought and effort to bring your home to its full potential, so you can sell at the highest possible price. We’re ready to do a walkthrough and offer suggestions on how you can get prepared to sell. We have the experience and know what buyers want. Contact us today and let us know how we can help prepare your home for a top-dollar sale!

A Return to “Normal”? The State of Real Estate in 2022

Last year was one for the real estate history books. The pandemic helped usher in a buying frenzy that caused home prices to soar nationwide by a record 19.9% between August 2020 and August 2021.1

However, there were signs in the fourth quarter that the red-hot housing market was beginning to simmer down. In the month of October, only 60.3% of sales involved a bidding war—down from a high of 74.5% in April.2 While this trend could be attributed to seasonality, it could also be a signal that the real estate run-up may have passed its peak.

So what’s ahead for the U.S. housing market in 2022? Here’s where industry experts predict the market is headed in the coming year.

MORTGAGE RATES WILL CREEP UP

Most economists expect to see mortgage rates gradually rise this year after hitting record lows in late 2020 and early 2021.3 

Freddie Mac forecasts the 30-year fixed-rate mortgage will average 3.5% in 2022, up from around 3% in 2021.4

The Mortgage Bankers Association predicts that rates will tick up to 4% by the end of the year. “Mortgage lenders and borrowers should expect rising mortgage rates over the next year, as stronger economic growth pushes Treasury yields higher,” said Mike Fratantoni, chief economist for the Mortgage Bankers Association at their 2001 Annual Convention & Expo in October.5

However, it’s important to keep in mind that even a 4% mortgage rate is low when compared to historical standards. According to industry trade blogThe Mortgage Reports, “Between 1971 and December 2020, 30-year mortgage rates averaged 7.89%.”6

What does it mean for you? Low mortgage rates can reduce your monthly payment and make homeownership more affordable. Fortunately, there’s still time to lock in a historically-low rate. Whether you’re hoping to purchase a new home or refinance an existing mortgage, act soon before rates go up any further. We’d be happy to connect you with a trusted lending professional in our network.

THE MARKET WILL BECOME MORE BALANCED

In 2021, we experienced one of the most competitive real estate markets ever. Fears about the virus and a shift to remote work triggered a huge uptick in demand. At the same time, many existing homeowners delayed their plans to sell, and supply and labor shortages hindered new construction. 

This led to an extreme market imbalance that benefitted sellers and frustrated buyers. According to George Ratiu, director of economic research at Realtor.com, “Prices and sellers reached for the moon [last] year. It looks like we are now about to move back to earth.”7

Data from Realtor.com released in November showed that listing price reductions had more than doubled since February 2021. And the average days on market (an indicator of how long it takes a home to sell) has been slowly creeping up since June.7

What’s causing this change in market dynamics? The real estate market typically slows down in the fall and winter. But economists also suspect a fundamental shift in supply and demand.

At the National Association of Realtors’ annual conference last November, the group’s chief economist, Lawrence Yun, told attendees that he expects increased supply to come from an uptick in new construction—which is already underway—and an end to the mortgage forbearance program. “With more housing inventory to hit the market, the intense multiple offers will start to ease,” he said.8

Demand is also predicted to wane slightly in the coming year. Rising mortgage rates and record-high prices have made homeownership unaffordable for a growing number of Americans. And in a recent Reuters poll, nearly 80% of property analysts said they expect housing affordability to worsen over the next several years.9

What does it mean for you? If you struggled to buy a home last year, there may be some relief on the horizon. Increased supply and softening demand could make it easier to finally secure the home of your dreams. If you’re a seller, it’s still a great time to cash out your big equity gains! And with more inventory on the market, you’ll have an easier time finding your next home. Reach out for a free consultation so we can discuss your specific needs and goals.

HOME PRICES LIKELY TO KEEP CLIMBING, BUT AT A SLOWER PACE

Nationally, home prices rose an estimated 16.8% in 2021.8 But the average rate of appreciation is expected to slow down in 2022.

Danielle Hale, chief economist at Realtor.com, told Yahoo! News, “Home asking prices have decelerated in the second half of 2021, with median listing price growth slipping from a peak of 17.2% in April to just 8.6% in October.”10

But experts disagree about how much more property values can continue to climb this year. Goldman Sachs predicts that home prices will rise by 13.5%, while Fannie Mae and Freddie Mac are forecasting a 7.9% and 7% rate of appreciation, respectively.2

However, not all analysts are as bullish. The National Association of Realtors predicts a 2.8% rate of appreciation for existing homes and 4.4% for new homes, while the Mortgage Bankers Association expects the average home price to decrease by 2.5% by the end of the year.10,2

According to Hale, “With prices near all-time highs and mortgage rates expected to rise, we expect this slowdown in prices to continue.”10

What does it mean for you? If you’re a buyer who has been waiting on the sidelines for home prices to drop, you may be out of luck. Even if home prices dip slightly (and most economists expect them to rise) any savings are likely to be offset by higher mortgage rates. The good news is that decreased competition means more choice and less likelihood of a bidding war. We can help you get the most for your money in today’s market.

RENTS WILL CONTINUE TO RISE

Along with home, gasoline, and used vehicle prices, rent prices rose dramatically last year. According to CoreLogic, in September, rents for single-family homes were up 10.2% nationally year over year.11 And economists at Realtor.com expect them to climb another 7.1% in 2022.12

“Homes are expensive now…but for most people, the comparison that is most important is how that cost of homeownership is going to compare to the cost of renting,” Zillow Senior Economist Jeff Tucker told CNBC in November.13

Tucker also pointed out that rent is less predictable than a mortgage—and more likely to go up along with inflation.13

Real assets, like real estate, are often used as a hedge against inflation. That’s because property values typically rise with inflation.14 And when a homeowner takes out a mortgage, they lock in a set housing payment for the next 30 years. 

In contrast, renters are at the mercy of the market—and they don’t gain any of the benefits of homeownership, like tax deductions, equity, or appreciation.

George Ratiu of Realtor.com told CNBC that he advises buyers to consider their budget and time frame. If they plan to stay in the home for at least three to five years, he believes it often makes sense to buy.13

Fortunately, it’s shaping up to be a better year for buyers. “I think 2022 has the promise of providing less competition, a lot more homes to choose from, and, as a result, a lot more approachable prices,” Ratiu said.13

What does it mean for you? Both property and rent prices are expected to continue rising. But when you purchase a home with a fixed-rate mortgage, you can rest assured knowing that your monthly mortgage payment will never go up. Whether you’re a first-time homebuyer or a real estate investor, we can help you make the most of today’s real estate market. 

I AM HERE TO GUIDE YOU

While national real estate numbers and predictions can provide a “big picture” outlook for the year, real estate is local. And as local market experts, we can guide you through the ins and outs of our market and the local issues that are likely to drive home values in your particular neighborhood. 

If you’re considering buying or selling a home in 2022, contact me now to schedule a free consultation. We’ll work with you to develop an action plan to meet your real estate goals this year.

Sources:

  1. Fortune –
    https://fortune.com/2021/11/04/us-home-prices-real-estate-forecast-2022-outlook/
  2. Fortune –
    https://fortune.com/2021/11/29/housing-market-real-estate-predictions-2022-forecast/
  3. Freddie Mac –
    http://www.freddiemac.com/pmms/pmms30.html
  4. Freddie Mac – https://freddiemac.gcs-web.com/news-releases/news-release-details/freddie-mac-strong-housing-market-will-continue-even-rates-and
  5. Mortgage Bankers Association –
    https://www.mba.org/2021-press-releases/october/mba-annual-forecast-purchase-originations-to-increase-9-percent-to-record-173-trillion-in-2022
  6. The Mortgage Reports –
    https://themortgagereports.com/61853/30-year-mortgage-rates-chart
  7. Realtor.com –
    https://www.realtor.com/news/trends/has-housing-market-peaked/
  8. National Association of Realtors –
    https://www.nar.realtor/newsroom/nars-yun-says-housing-market-doing-well-may-normalize-in-2022
  9. Reuters –
    https://www.reuters.com/world/us/rise-us-house-prices-halve-next-year-affordability-worsen-2021-12-07/
  10. Yahoo! News –
    https://www.yahoo.com/now/where-home-prices-headed-2022-130012748.html
  11. CNBC –
    https://www.cnbc.com/2021/11/16/inflation-rent-for-single-family-homes-surged-10percent-in-september.html
  12. Realtor.com –
    https://www.realtor.com/news/trends/what-to-expect-in-2022-housing-market/
  13. CNBC –
    https://www.cnbc.com/2021/11/23/rising-inflation-hot-housing-market-what-you-need-to-know-about-buying-a-home.html
  14. Money –
    https://money.com/inflation-2021-stocks-bitcoin-gold-reits-commodities/

What to Expect in the 2022 Real Estate Market

Key Takeaways:

  • Many of the dynamics seen in 2021 will carry through into next year’s housing market, but at a much less frenzied pace.
  • As remote work becomes a more permanent, widespread option, Millennials are taking advantage and entering the real estate market.
  • We’re ready for another seller’s market. Like last year, there isn’t time to waste—contact us to start planning now!

What Buyers and Sellers Need to Know About the 2022 Housing Market

In the final few weeks of 2021, both home buyers and sellers look forward to what lies ahead in 2022. We can help build your strategy to stay competitive! Don’t wait for the real estate market to heat up during the spring and summer. Here’s what you need to know to get ahead of the competition next year.

First-time home buyers can overcome the challenging market

First time home buyers celebrating

Recent real estate forecasts suggest that competitive will be the defining characteristic of the housing market throughout 2022. That will be especially true for first-time home buyers. 

Competing levels of low inventory supply and high buyer demand will continue to hold housing market values at, or above, asking prices. Total inventory will increase by the end of 2022, but it will not be enough to slow the seller’s market.

For first-time home buyers to secure their house, they need to start early and expect competition. On a positive note, low interest rates can help new homeowners build equity faster.

Millennials are working remotely and finally buying homes

Millennials buying homes

A lot has changed in these last two years. Buzzwords like “the new normal” were everywhere, along with speculations about how people lived, worked, and commuted were going to change. As we enter into 2022, we now have data reports and are beginning to see how these changes affect the housing market. 

The ability to work remotely is helping the more than 45 million Millennials that make up the fastest growing segment of buyers. After an uphill battle, they’re entering the prime first-time home buying age range of 26 – 35, and changing the real estate landscape.

Millennials are leaving the glamor of big city life to take advantage of more affordable housing markets in suburbs and rural areas. As long as they have internet access, their salary remains the same. And unsurprisingly, 99% of them use technology to research the home buying market.

With 90% of managers and employees reporting that they’re happy working from home, and productivity increasing by as much as 47%, remote work is here to stay. The new normal will also create new investment opportunities as companies seek to reduce their office sizes.  

Low inventory stretches into the new year

Low housing inventory

After years of underbuilding, housing supply shortages will continue to be a dominant feature of the market next year. One of the most significant factors that will carry over immediately from last year is low inventory supply. 

Available housing will remain tight throughout the year. While that will generate some stress, it will also drive home values higher. Estimates of continued home sales growth will be 6.6%.  

While housing inventory levels will remain lower than their pre-pandemic levels throughout 2022, a modest 0.3% growth in inventory should be enough to keep market prices from spiraling even further upward.

Sellers remain in control of the market

Person selling their home

As we look ahead to 2022, some clear realities for the housing market begin to appear: it will remain a seller’s market. Interest rates continue to hover around a record-low 3%, providing incentives for sellers to upgrade to a larger home for a lower monthly payment. 

After the refinance boom in 2020, homeowners are still in an advantageous position. With home sales expected to hit their highest level in 16 years due to Millennials entering the housing market, sellers sit in a very good position to profit. If accurately priced and, more importantly, if houses are in great condition with upgrades throughout, the real estate market will continue to be a boon for sellers. 

Be Prepared for a Competitive Year

The new normal in 2022 turns out to be an old adage: the early bird gets the worm. We have the experience and can move quickly to make sure you stay competitive, regardless of whether you’re buying or selling. Contact us today to make your plan for the new year!

Buying or Selling in 2022? Look for an Agent with These 10 Qualities

Key Takeaways:

  • In today’s hot market, it’s more important than ever to choose the right agent to help you buy or sell a home.
  • Real estate agents don’t just offer local expertise—their insider knowledge and marketing prowess come in handy, too.
  • Thinking about making a move in the new year? Contact us to start planning now!

Here Are the Top 10 Qualities Every Successful Real Estate Agent Should Have

Did you know that 75% of buyers and sellers work with the first agent they meet? It’s true—but that doesn’t mean it’s the best decision. If you want to come out on top in today’s competitive market, experts often recommend interviewing a few candidates before settling on the right real estate professional for the job. And if you’re not sure where to start, we’ve outlined 10 qualities of a highly successful agent.

They keep up with the latest sold data

Analyzing real estate sold data

Whether you’re buying or selling a home, you’ll want to keep up with the latest sold data for your neighborhood of choice. Sold data reports consist of homes that recently sold in your area, as well as their final prices. Not only do these numbers help sellers determine an accurate list price, but they can also be used by buyers to gauge an area’s affordability. A top-notch agent should be willing to provide you with up-to-date data every step of the way.

They know what’s happening in the real estate market

It’s hard to know what the real estate market will look like next year. But with careful forecasting, a local agent should be able to provide some valuable insight. Agents can educate buyers and sellers on everything from price fluctuations to mortgage rates—just make sure they’re using accurate data to back up their predictions.

They’re social media savvy

Real estate agent using social media

Nowadays, home-buying and selling primarily happens on the internet. According to recent research, over 95% of buyers start searching for properties online, which makes it imperative that agents maintain an active presence on their social platforms. Be sure to ask your agent about the virtual tools they offer buyers and sellers, such as access to the MLS, social media promotion, and paid advertising. Bonus points if they have their own website, too!

They have a network of contacts

When it comes to buying or selling a home, it truly takes a village. A well-connected agent can refer you to their network of local contacts, such as plumbers, landscapers, lawyers, and so much more. You’ll rest easy knowing that you can trust their recommendations for local service providers!

Their referrals are positive

Buyer or seller leaving online feedback

If an agent provides legendary customer service, their past clients are more than willing to leave positive feedback—or even refer them to their loved ones! Ask your potential agent about their reviews, or take a look online to see what previous buyers and sellers have to say about working with them.

They’re punctual

This one should be a given! The current real estate market moves faster than ever before, which makes punctuality an even more important quality than usual. If your agent is on-time (or early!) to your appointments, you’ll know they’re treating you like a priority.

It’s easy to get in touch

Scheduling an appointment with a real estate agent

Keeping in touch is key when it comes to real estate, so you’ll want to share the same method of communication as your agent. Tell your agent from the beginning whether you prefer to text, email, or talk on the phone. Not responding in a timely manner is a big red flag.

They’re shrewd negotiators

Buyers and sellers alike should look for an agent with top-notch negotiation skills to get them the best possible price. And if you want to evaluate a real estate agent’s prowess, just ask yourself this question: how well did they negotiate with you to win your business?

They’ve built their own brand

Buyers getting the keys to their new home

Real estate agents don’t just help you buy or sell a home—they need to be expert marketers on both sides of the transaction. Solid branding can help agents rise to the top of the competition and build a reputation that people rely on, trust, and recognize. Exploring an agent’s social media and website can give you a good idea of their personal branding strategies.

You get along with them

When you’re trusting someone with one of your biggest investments, it’s crucial to get along on both a professional and personal level. If you can’t have difficult conversations with your agent—or if you don’t get along with them—consider going with another candidate. Personality can sometimes trump experience!

Find the Right Agent for Your Move

Ready to start planning your 2022 move? Now is the time to find the perfect agent for the job! Contact us today to learn more about what we bring to the table, or explore our other resources to get a head start on buying or selling. We’re always here to offer superior service throughout every step of the transaction!

From Boomers to Zoomers: Home-Buying Tips for Every Generation

Key Takeaways:

  • Buyers throughout all walks of life are wondering how to navigate today’s competitive housing market.
  • Whether you’re a Gen Z first-time buyer or a Baby Boomer looking to downsize, you should consider making a move to lock in your real estate goals.
  • Have questions about buying or selling? Contact us for personalized advice!  

What Every Generation Should Know About Buying a Home

As older members of Gen Z reach home-buying age and Millennials make up the largest share of the housing market, buyers from every generation are wondering if now is the right time to make a move. Buying a home at any stage in life comes with its own unique challenges, so it’s crucial to consider your future and factor finances into your decision.

Looking for advice? We’re here to offer some savvy real estate tips for every generation, from Gen Z to Baby Boomers.

Gen Z: The New Buyers on the Block

Gen Z home buyers

If you’re part of Generation Z, you were probably born after 1997—and the oldest “Zoomers” are just now buying their first homes at 24 and 25. Even though most members of Gen Z aren’t quite ready to tackle homeownership, this socially conscious and highly educated generation is setting goals for themselves when it comes to real estate.

According to a new survey by Homes.com, over 85% of Gen Z plans to buy a home before turning 35. So if you’re a Zoomer, now is the perfect time to begin saving and paying off any debt. Start researching the home-buying process, learning about different loan options, and setting aside as much extra cash as possible to build up your down payment (spoiler alert: it doesn’t have to be the traditional 20%). And if you have any questions, don’t hesitate to speak with an agent…it’s okay if you aren’t quite ready to buy!

Millennials: The Market Trendsetters

Millennial couple moving in

Millennials—known for their love of pets and avocado toast—comprise a whopping 37% of today’s total home-buyers. And after witnessing the 2008 market crash, a pandemic, and now record-low interest rates, they’re finally ready to buy.

Compared to other generations, Millennials waited longer to buy their first homes. This surprising shift can be attributed to rising student debt, the Great Recession, as well as a dip in marriage and fertility rates. However, if you’re one of the many Millennials looking to ditch renting and start build equity, it’s worth doing a deep dive on mortgages before beginning your search. Even if you don’t have a traditional 20% down payment saved up, you could take advantage of government backed loans or assistance programs. Remember—knowing exactly what you can afford and getting pre-approved will up your chances of securing your perfect place.

Millennials aren’t just first-time buyers, either—many have also stepped into the role of first-time sellers. If you’re selling a home without much experience, it’s more important than ever to work with the right agent. Don’t be afraid to shop around and interview a few candidates before settling on “the one!”

Gen X: Making a Comeback

Family with children

Gen X—classified as anyone born between 1965 and 1979—makes up around a quarter of today’s total buyers. And while they may not have the same momentum as Millennials, members of Gen X typically aren’t buying their first homes. In fact, many are looking to upgrade and purchase a home at a higher price point than any other generation.

Per a new survey by the National Association of Realtors, Gen X is the highest earning generation, and they tend to buy larger and more expensive homes to accommodate growing households. If you’re one of the many Gen Xers eager to upsize—perhaps even into a multigenerational home—you’ll want to take advantage of the equity you have in your current place. The right agent will be able to help you sell for top dollar and find a new house that checks all your boxes!

Baby Boomers: Downsizing…and Investing!

Senior adults holding a home

Baby Boomers born between 1946 and 1964 now face the reality of retiring and downsizing. This exciting season of life can come with a few challenges, as well as some unexpected opportunities! If you’re one of the many Boomers considering a move to a smaller home, it’s crucial to examine the equity you have in your current property. The average Baby Boomer has stayed in the same home for around 15 years—and in that timeframe, home values have risen by 50% or far more depending on your area. 

So, what should you do with all that extra money once you downsize to a more manageable house? Consider paying all cash for your new place, especially if you want sellers to notice (and accept!) your offer. And as you adjust to retirement, using that leftover equity to purchase an investment property could be an easy way to generate extra income.

Take Advantage of Today’s Once-in-a-Generation Market

No matter where you are in the home-buying process, it pays to work with the right agent. We’d love to help you achieve your buying and selling goals, or just answer any questions you have about today’s hot real estate market. Home prices are on the rise, mortgage rates remain low, and there’s never been a better time to make a move!

Here’s Why You Shouldn’t Wait Any Longer to Invest in Real Estate

Key Takeaways:

  • Even as home prices continue to climb, there’s never been a better time to get your foot in the door when it comes to real estate investing.
  • You don’t need a lot of money to diversify your portfolio—in fact, you have more options than you might think!
  • Whether you’re an experienced investor or a first-timer, you’ll want to work with the right agent to score a great deal.

What Buyers Need to Know About Real Estate Investing

Even if you haven’t bought or sold a house this year, you’ve probably heard wild predictions and statistics about the real estate market. As prices keep skyrocketing, would-be and experienced investors alike are wondering if now is the right time to add to their portfolios. Believe it or not, now might be a once-in-a-lifetime opportunity to purchase an income-generating property—and there are countless options from which to choose.

Still on the fence? Here are a few quick tips and tricks you need to know before investing in real estate.

Real estate investment isn’t only for the rich

Despite what popular shows on HGTV might tell you, real estate investing is something anyone can accomplish with careful planning and saving. You don’t even need any experience to get started—but having the help of a real estate agent will make all the difference.

Start by working with an agent who knows your local investment market. Based on your budget and goals, they’ll help you select a property that meets your needs and offers a high return on investment. Don’t just limit yourself to fixer-uppers—it’s worth considering land, single- or multi-family homes and condos, office space, or warehouses, too. 

With a little sweat equity, you can easily turn any investment into an income-generating property that will help you pay off your mortgage. The easiest way to do this involves renting your property out to tenants. Over the last decade, the average rent has increased by more than 30%—so if you plan on keeping your property for a long time, you’ll be able to turn an impressive profit while building equity.

Mortgage rates remain low

Approved mortgage application

One of the biggest mistakes that any investor can make is trying to time the market. While it may seem tempting to wait until a recession for prices to decrease, it’s impossible to predict how the market will fluctuate over time. And even as prices continue rising, you’ll want to factor low mortgage rates into the equation.

Lower mortgage rates make real estate investing more affordable. As of November 2021, the average 30-year fixed mortgage rate hovers around 3.4%, which is roughly a full percentage point lower than it was in 2018. Let’s put that into perspective—if you purchase a $400,000 property with a 20% down payment, you’d pay around $1,419 per month. But if you bought the same asset with a 4.4% rate, that monthly payment would skyrocket by more than $200, which adds up over time.

First-timers can start small

First-time real estate investors

Even if you aren’t a current homeowner, real estate investing isn’t out of your reach. Some smart investors actually use their primary residence to generate extra money on the side. Once you establish a cash flow, you can start saving up for an even bigger investment down the line.

Wondering how you can start investing in real estate without a lot of capital? Real estate investment trusts (REITs) let you pool your money together with other investors and earn dividends, so you won’t have to buy or manage your own property. Many millennials have even tried “house hacking,” which involves buying a home and renting out rooms to offset a mortgage. And for an even simpler way to invest, consider land—some plots are available for just a few thousand dollars, and they’ll likely increase in value over time.

Work with Real Estate Investment Experts

Even if you already have a few assets under your belt, now is the time to diversify your investment portfolio! We have ample experience helping investors just like you, and we’d love to help you find an income-generating property that checks all the boxes.

Need to sell an investment property? We can certainly help with that, too!

Explaining the Buzz Around iBuyers—and the Buzzkill

Key Takeaways:

  • Some sellers have turned to iBuyers for instant cash offers on their properties, but they have consequently sacrificed the personalization of their home sale. 
  • iBuyers use outdated algorithms to value properties, whereas real estate agents use to-the-minute statistics to generate accurate, competitive prices. 
  • Work with our team of local agents to expertly price your property—and we can even start crunching the numbers for your updated home value today! 

Here’s What You Need to Know About iBuyers

An iBuyer is a company that makes an offer on your property by using automated value-estimating technology. Rather than partaking in the traditional home sale process, some of today’s sellers are relying on iBuyers to make all-cash offers on their properties. And since iBuyers use automated estimators to price your home, these companies are able to make their offers almost instantly.

Sellers have varying considerations when it comes to their home sales—some prioritize earning top dollar, while others just want to sell as quickly as possible. So depending on your home-selling goals, iBuyers could be a valid option for you. However, no matter what you want out of your home sale, you should always have an expert real estate agent by your side to guide you through the process. 

When pricing your home, you want accuracy—not algorithms

Realtor showing home

As the local market starts showing signs of a shift, there’s never been a more critical time to know your home’s true value. In the real estate industry, agents price your home through a process called a comparative market analysis (CMA). This process compares your property to recently sold listings in the area that share similar features to your own home. Based on the CMA results, our agents are able to generate a competitive price that will have buyers flocking to your door.

On the other hand, iBuyers use a software they refer to as an automation valuation model, which essentially uses an algorithm to quickly process a property’s data and compute an offer price. When setting a list price for your property, you don’t want to rely on automatic estimators that promise instant (but not accurate!) results—entrust a local agent instead! And when you work with us, one of our pricing experts will evaluate your property in-person to pinpoint its value-boosting features and deliver you an accurate price in real-time.  

The ideal timeline of your home sale should be top of mind 

couple planning their moving timeline

This is when your home-selling priorities come into play—if selling your home quickly is your absolute top priority, then working with an iBuyer might best fit your needs. Many iBuyers can make you a cash offer within two days of when they receive your property’s information. Then, if you accept the offer and schedule a home assessment immediately, you could close on your house anywhere from two weeks to two months later, depending on any necessary repairs. 

Although the extraordinarily quick timeline of selling your home to an iBuyer may seem compelling, you also have to consider our local market—it’s still skewed towards sellers. According to a recent report by the National Association of Realtors, 87% of properties sold in August 2021 were on the market for less than a month. So with the ball still clearly in sellers’ courts, working with an iBuyer might not guarantee moving any sooner. 

Need Selling Advice? We’re All Ears! 

Ultimately, determining whether you should sell to an iBuyer is a personal decision based on your priorities. And as your local area experts, our agents are here to guide you through the home-selling process no matter which option you choose. Whether you need to sell your home this week or crave a competitive list price that will earn you a profit, you can count on us to accomplish your home-selling goals. 

Are Renovations Worth Risking Your Top-Dollar Home Sale?

Key Takeaways:

  • As a seller, you have to consider which home renovations are worth spending the additional time and money on before you list.
  • The local market is starting to shift towards buyers, so now is the time to sell your home before prices flatten out. 
  • Lean on our expertise to determine which projects will increase your return on investment—we have the seller resources you need to enhance your home sale. 

Does Your Home’s Right Buyer Want a Move-in Ready Home? 

Many sellers are wondering whether they should sell their homes as-is (without any improvements) or delay listing their properties to complete some renovations. With the upcoming market shift, it’s important for sellers to consider which improvements are worth spending additional time on before listing. And while there is no surefire answer, we always recommend relying on your listing agent’s expertise to navigate the home-selling process.

Your listing agent should have insight into the right buyers for your particular home, so consult with them to ensure your property is catering to its target market. According to Rocket Mortgage, the average price of a move-in ready property is $250,495, compared to the discounted $199,819 price tag of the average fixer-upper. So if you’re a homeowner wondering if renovations will attract more buyers, the answer is that it really depends on how much time and effort you want to put in. And while we can’t predict what every buyer’s preference will be, we do have some strategies to determine if certain projects are worth the selling delay. 

Return on investment should be top of mind 

When it comes to selling homes, we always have the same top priority—earning you top dollar. Selling your home for the best possible price should be your ultimate goal; so you have to ask yourself how you’re going to accomplish that. When in doubt, here are two things to consider: which improvements will be worth the additional costs, and which projects will gain the greatest return on your investment. 

To put it plainly, some renovations simply aren’t worth the additional costs. You have to be strategic when deciding which renovations to make—and on the flip side, you also have to consider what buyers want. For instance, a home’s kitchen is always a huge selling point, so that may be a good place to implement some changes. 

Minimal upgrades may be the way to go 

As a seller, you have to consider both your budget and timeline before you list. If you want to sell your home quickly, then you probably shouldn’t tackle a full-fledged kitchen remodel. However, if you’re determined to earn an extra dime by doing a long list of renovations, then you just have to be okay with the selling delay. 

Throughout our years of successful home sales, we’ve noticed a common theme: minor upgrades have huge earning potential. Completing a few short-term projects, such as painting interior walls or sprucing up your landscaping, won’t take long. However, they’ll certainly amp up your home’s appearance. Plus, a few tweaks here and there—replacing door knobs, updating light fixtures, or fixing leaky faucets—will take your home from a work in progress to a move-in ready masterpiece. 

Sell now before the market shifts 

You may be wondering, what’s the big rush? Well, real estate experts are predicting a market shift—so by waiting to sell your home, you could lose out on thousands of dollars of equity. Increased housing inventory and slower price appreciation are just two indicators of the upcoming shift. As new inventory begins to increase, now is the time to list your home before prices level out.

Put Success on Your Side 

In today’s shifting market, you have to move quickly towards what you want. If you’re unsure of what steps to take next, our team is prepared to walk you through the home-selling process—and we’re here to ensure you receive the highest return on your investment. Contact us to learn more about listing your home, or you can always come to us with any selling questions! 

How to Choose a Seasoned Agent for Your Home Sale

Key Takeaways:

  • Selling your home is a chance to maximize your equity, so you owe it to yourself to find the perfect listing agent.  
  • Searching for a listing agent is just as important as your home search, so make sure to meet with at least three candidates before making a decision. 
  • We’re telling you the must-ask questions to track down a listing agent—and now, you can put our team to the test when you list your home with us! 

Home Sellers, Don’t Settle For Second Best

Many sellers are under the impression that any listing agent can sell their home instantly for the best possible price—but that’s simply not the case. Did you know that 77% of home sellers only contact one agent before listing their home? When it comes to trusting someone with your biggest investment, it’s crucial to do plenty of research to find the right fit. And you should never settle for second, which is why we recommend meeting with at least three agents before making your decision. We’ve outlined some must-ask questions to help you track down the perfect listing agent!

What’s your marketing plan? 

tripod set up for property pictures

The best way to sell your home is to expose it to as many prospective buyers as possible, which requires a strategic marketing plan. Ask potential agents about their specific marketing tactics, and you can even have them provide examples from past clients. Just listing your home online and scheduling an open house shouldn’t be the extent of an agent’s marketing plan. As agents who have crafted masterful marketing plans ourselves, we have the data to target your home’s most likely buyers—and even more importantly, we know exactly how to reach them.  

How long have you been working in real estate in my area

realtor walking outside

Almost every agent can boast “decades of combined experience” when it comes to their team’s time working in the real estate industry—but what about selling homes in your specific area? Real estate isn’t the same everywhere, which is why you should choose an agent who is local to your area. This way, you can be confident knowing that your home will be competitively listed in comparison to other properties in the area. And if your agent happens to also work with buyers in the area, then they may be able to direct them to your listing! 

How many active clients do you work with at one time? 

realtor and client meeting

One of the most important things to analyze about your potential agent is their availability. When asking about an agent’s active clients, you want their answer to fall within a sweet spot range—not having many clients can be a red flag, while trying to sell too many properties at once may mean they can’t provide the personalized experience that you deserve. Working with around 10 to 15 clients at once is pretty standard and should still allow for plenty of one-on-one time between you and your potential agent. 

Tell me more about your pricing strategies 

discussing home pricing strategies

As a seller, you want to choose an agent who can deliver a top-dollar home sale. A seasoned agent can determine the value of your home in a snap—during your first meeting, go ahead and give them details about your property and ask them for a competitive list price. By doing this, you’ll be able to gauge the agent’s pricing expertise on the spot and ensure they give you a realistic amount. A qualified agent will take into consideration other recently sold homes in the area and ask about any renovations you’ve completed. 

And finally…what’s your specialty? 

realtors reading property blueprint

While many listing agents have ample experience across the board, many also specialize in certain types of real estate. Whether it be new construction or luxury properties, it’s crucial to see whether an agent’s specific skill set aligns with the features of your home. And don’t be shy about requesting a sold portfolio—this way, you can see if any of the agent’s sold listings are similar to your property. 

Use Our Local Expertise—List Your Home With Us 

When it comes to selling your home, choosing the right agent matters more than you think. If you want to work with professionals who know the local market better than anyone else, then you should contact one of our listing agents. We have a wealth of cutting-edge seller resources, in addition to our unparalleled passion for earning our clients top dollar on their home sales. We’ve clued you in on all the tough questions to ask, and we’re more than ready to share our expertise with you! 

Our Full Guide to This Winter’s Cooled-Down Market

Key Takeaways:

  • According to this winter’s market forecast, there’s going to be a flurry of new housing inventory that benefits both buyers and sellers. 
  • More housing inventory provides additional options for buyers and newfound confidence for sellers who need to find a home after they list.
  • Thinking about making a move? It’s not too early to begin planning—and by starting now, you’ll be settled in your next home by the new year! 

The Winter Weather Forecast Is Calling for a Cooled-Down Market

It might still be the beginning of autumn, but it’s never too early to start planning a successful home sale! If you’re thinking about listing your home this winter, you should expect the market to look a little different by the end of the year. Winter is usually the quietest time for real estate, which means you can look forward to a cooled-down winter market forecast. A slower-moving market will give sellers more time to prepare their listings and peruse the market for their next homes. 

Here’s what more housing inventory means for sellers 

homeowners meeting with realtor

After enduring a red-hot sellers’ market so far in 2021, this year’s winter market forecast is finally calling for increased housing inventory. More homes on the market means two things for sellers: they gain more time to prepare their listings, but they might need to do a little more to stand out from the competition. 

With additional properties expected to hit the market this winter, we want to make sure you get your home listed before our area gets snowed in with sellers. From highlighting your home’s top features to marketing it to targeted buyers, we can sell your property for top dollar in no time. 

Homebuyers, your holiday present is here

homeowners hugging in kitchen

Instead of a present under the tree, what if we could give you a new home instead? Current predictions indicate an onset of new housing inventory this winter, which means more options for buyers. So bundle up buyers—it’s finally going to be your turn to make a move in the market. More housing inventory and continually low interest rates could lead to a long-awaited decrease in home prices, all of which will help create a more balanced market.  

As your local area experts, we know how to land your dream home in just the right community. So whether you’ve been browsing for your next home or already know you’re going to need a house after you sell, you can count on us to find your perfect place. And by using our comprehensive market reports, we can help you secure a home within your budget, too!  

Now’s the time to take advantage of this year’s wintery market mix 

couple meeting with realtor over coffee

While it might be tempting to put off listing your home until after the holiday season, you never know when the market is going to shift again. Trying to time the market is one of the biggest mistakes you can make as a homeowner, and we’re here to assure you that this winter (or even fall!) is the time to make your real estate move. 

Both buyers and sellers can take advantage of this year’s wintery market mix of competitive listings and increased housing inventory. New properties on the market will provide buyers with more housing options to choose from, and sellers can list their homes knowing that they’ll be able to find a new place after they sell. And if you’re listing soon, you don’t have to worry about making your property stand out—our top-notch agents can handle all the details. 

Ready to Slide Into the Market This Winter?

Hop on your sleds, we’re ready to help you slide into the real estate market this winter! Buying or selling your home—even during the holiday season—doesn’t have to be stressful. Allow us to handle all the details of your real estate transaction for you this winter, so you can be settled in your next home by the new year!